As part of the Live At Leeds 2010 Unconference Paris Panda Director, Lisa Hibbert joined a panel of Bloggers, Labels, PR types and Managers to offer her advice and insights on how Social Media Marketing can help new artists build loyal fan bases.

Social Media platforms have changed the way artists interact with their fans, as well the role of Record Labels, Pluggers and PR companies. Technology has created a more democratic playing field where artists have more control than ever before in promoting their music. So how do potential break-through artists utilise Social Media platforms and the new technologies to their benefit? When artists collaborate with Social Media Marketing experts they can make the right noise in the right places and generate some great results. Today’s music consumers are demanding more value from an artist than a traditional CD or album download. Creative Social Media campaigns are a sure fire way to add value, increase loyalty, and ultimately lead to sales.