Paris Panda has created a ‘like-gated’ Facebook page to promote a ‘Buy Our Heroes A Drink Campaign’ for The British Forces Foundation.

Users who Like the charity’s Facebook Page are rewarded with an exclusive view of the Christmas video that was sent to all troops serving away from home over Christmas time.

Fans can also share the campaign text number out to their Facebook friends’ news feeds. Donations go towards buying returning troops a hard earned pint at participating pubs around the UK.