To get Bryan Ferry fans talking about his new studio album ‘Olympia’, Paris Panda put together a Record Collectors Photo-tagging App for his Facebook fanpage.
Across the 15 day campaign, an album a day became available from Bryan’s back catalogue. Users were encouraged to tag themselves if they had ever owned it in their collection. They could then engage in discussions about when they bought it and what their favourite tracks were. The user was invited to ‘Like’ the album, and spread the word through Facebook Share. The App encouraged users to engage with each album in a number of ways and generated a quarter of a million impressions through their news feeds. This led to a 30% rise in Facebook fan numbers.
As part of Robbie Williams’ social media strategy to promote his best of album, ‘In and Out of Consciousness’. Paris Panda delivered several campaigns to celebrate his twenty year pop career, including an inventive ‘Tweet The Lyrics’ Twitter app, a Facebook, ‘Photo-tagging app’ and a Facebook, ‘Like to Watch’ video tab.
The cutting edge ‘Tweet The Lyrics’ app used Twitter’s API, enabling the fan to sign in to the App with their Twitter account and race to tweet a line of lyrics to win song badges for their profile pictures. Each day a new song from the album is available. The App publishes their chosen lyrics to their Twitter feed along with a trackable RW20 hashtag and album buy link.
The App saw a continuous growth in #rw20 tweets with 18,000 users participating during the campaign which ran daily for 8 weeks. The photo-tagging app fully subscribed each day, peaking at 9,000 monthly active users and the Video tab saw 11,000 monthly unique visitors at the highest point. Robbie’s album reached the number 1 spot in the UK album charts.
Paris Panda were the first UK digital marketing agency to implement Facebook’s new geo-location tool ‘Places’ into a music campaign. James Blunt was the very first artist to use the new ‘Facebook Places’ to engage with his fans at a secret live show. On the week Facebook released the new technology in the UK, Paris Panda developed a mobile optimised App for fans to check-in at the secret gig and unlock an exclusive stream from the new album before release date.
As an extra reward for James Blunt’s fanbase, Paris Panda also created a ‘James Is Back’ Facebook tab. The tab integrates a Soundcloud player and video for fans who have ‘Liked’ the fanpage. It also promotes his new website and lets fans buy the new album.
Paris Panda has created a ‘Party’ application on Facebook to generate a buzz around McFly’s comeback single ‘Party Girl’.
The application enabled fans to create Mcfly parties and invite their Facebook friends. Fans were invited to plan their own parties by creating a place, time and poster to promote it. A video was featured from the band encouraging fans to upload photos of their parties to the app. The best fan – photo won a private webchat with McFly.
The parties all took place before the official release of the single on 5th September. Whilst using this app, their fans were able to also pre-order the bands new single ‘Party Girl’ and join the mailing list.
This app saw old and new fans get involved with Mcfly via social media, generating an estimated 2 million impressions across Facebook newsfeeds.
As part of Roll Deep’s ‘Green Light’ single campaign, Paris Panda were asked to help boost fan numbers and create awareness via a Facebook campaign.
To drive up fan numbers and encourage sign ups, Paris Panda created a Facebook page where fans ‘liked’ in order to ‘listen’ to streamed content. Signing up to the mailing list through the tab, the user gains access to the exclusive mixtape as a digital download. Fans are also able to spread the message by ’sharing’ the tab with their Friends and can buy the single via the tab.
The single reached number 1.
New singer, songwriter Rumer has used Facebook to introduce herself and build up a loyal fan base. Paris Panda designed and built a bespoke tab for her new Facebook fan page that encourages users to ‘Like’ the page to watch the ‘Introducing Rumer’ video. They can also get a free download, buy her debut album, and share the page with their friends on Facebook. The floaty 60’s design echoes Rumer’s musical style which has seen fans come flocking including a request to go and sing for Burt Bacharach!
