Paris Panda has designed and developed a ground breaking mobile app for The British Forces Foundation. By  implementing innovative mobile and integrated technology from JustGiving, Paris Panda has launched an app that avoids Apples ‘no donation’ policy.

Launched by mezzo – soprano singer and charity trustee, Katherine Jenkins, the BFF app is the first ever charity app to use JustGiving’s simple donation integration (SDI), a recently released product by JustGiving.  The new ’Mobile View’ technology eases the flow of making donations from an App on a mobile device. All donations are taken by JustGiving and the user is seamlessly taken back to their position in the App after completing a donation. JustGiving has seen conversion rates for mobile donations increase by up to 40%.

Users can login with their Facebook and Twitter accounts to be able to share news stories and the messages they write on the Message Board. As an extra fundraising element, gifts are available to buy and send with messages.

App users can post their messages on ‘the message board’, send virtual gifts, make donations and keep up-to-date with all the latest news from the Charity, like this month’s morale-boosting visit to troops in Afghanistan with Radio One DJ, Tim Westwood.

The App is available for iPhone and Android handsets and gives members of the public a fun way of displaying their appreciation and boosting frontline morale.

Lisa Hibbert, Client Services Director at Paris Panda said: “ Before this latest release, the donation process was really too convoluted for users.  With JustGiving being the charity’s online fundraising facility, it seemed the most logical way forward to work with them to deliver a new and improved streamlined mobile view which is also really groundbreaking for the charity app market.”

Irving D’Mello, Head of Product and Innovation at JustGiving, said: “Over the last 6 months, the proportion of mobile traffic to JustGiving has doubled from 5% to 10% and we’re really excited to be helping charities make the most of this opportunity. The BFF app is the first example of how we can help charities power donations from their iPhone applications, even if Apple won’t allow donations within an app.”

Available now on the iTunes AppStore and Android Marketplace

Paris Panda has been working on a live crowd tagging application to sit on Professor Green’s Facebook fanpage during his latest tour to promote new album ‘Alive Till I’m Dead’.

After each gig, a new photo is added to the gallery the following day for fans to visit and search for their face in the crowd.  If they are lucky enough to spot themselves, they can tag their face to win signed copies of the album.

Integrating Social Media tools with live events is proving a great way of getting the fans talking about the Professor.   35,600 users have engaged with the app so far. The tour picks up again in February 2011.

To get Bryan Ferry fans talking about his new studio album ‘Olympia’, Paris Panda put together a Record Collectors Photo-tagging App for his Facebook fanpage.

Across the 15 day campaign, an album a day became available from Bryan’s back catalogue.  Users were encouraged to tag themselves if they had ever owned it in their collection. They could then engage in discussions about when they bought it and what their favourite tracks were. The user was invited to ‘Like’ the album, and spread the word through Facebook Share. The App encouraged users to engage with each album in a number of ways and generated a quarter of a million impressions through their news feeds.  This led to a 30% rise in Facebook fan numbers.

As part of Robbie Williams’ social media strategy to promote his best of album, ‘In and Out of Consciousness’. Paris Panda delivered several campaigns to celebrate his twenty year pop career, including an inventive ‘Tweet The Lyrics’ Twitter app, a Facebook, ‘Photo-tagging app’ and a Facebook, ‘Like to Watch’ video tab.

The cutting edge ‘Tweet The Lyrics’ app used Twitter’s API, enabling the fan to sign in to the App with their Twitter account and race to tweet a line of lyrics to win song badges for their profile pictures. Each day a new song from the album is available. The App publishes their chosen lyrics to their Twitter feed along with a trackable RW20 hashtag and album buy link.

The App saw a continuous growth in #rw20 tweets with 18,000 users participating during the campaign which ran daily for 8 weeks.  The photo-tagging app fully subscribed each day, peaking at 9,000 monthly active users and the Video tab saw 11,000  monthly unique visitors at the highest point.  Robbie’s album reached the number 1 spot in the UK album charts.

Paris Panda were the first UK digital marketing agency to implement Facebook’s new geo-location tool ‘Places’  into a music campaign.  James Blunt was the very first artist to use the new ‘Facebook Places’ to engage with his fans at a secret live show. On the week Facebook released the new technology in the UK, Paris Panda developed a mobile optimised App for fans to check-in at the secret gig and unlock an exclusive stream from the new album before release date.

As an extra reward for James Blunt’s fanbase, Paris Panda also created a ‘James Is Back’ Facebook tab.  The tab integrates a Soundcloud player and video for fans who have ‘Liked’ the fanpage.  It also promotes his new website and lets fans buy the new album.