Paris Panda has been working on a live crowd tagging application to sit on Professor Green’s Facebook fanpage during his latest tour to promote new album ‘Alive Till I’m Dead’.

After each gig, a new photo is added to the gallery the following day for fans to visit and search for their face in the crowd.  If they are lucky enough to spot themselves, they can tag their face to win signed copies of the album.

Integrating Social Media tools with live events is proving a great way of getting the fans talking about the Professor.   35,600 users have engaged with the app so far. The tour picks up again in February 2011.

To get Bryan Ferry fans talking about his new studio album ‘Olympia’, Paris Panda put together a Record Collectors Photo-tagging App for his Facebook fanpage.

Across the 15 day campaign, an album a day became available from Bryan’s back catalogue.  Users were encouraged to tag themselves if they had ever owned it in their collection. They could then engage in discussions about when they bought it and what their favourite tracks were. The user was invited to ‘Like’ the album, and spread the word through Facebook Share. The App encouraged users to engage with each album in a number of ways and generated a quarter of a million impressions through their news feeds.  This led to a 30% rise in Facebook fan numbers.

As part of Robbie Williams’ social media strategy to promote his best of album, ‘In and Out of Consciousness’. Paris Panda delivered several campaigns to celebrate his twenty year pop career, including an inventive ‘Tweet The Lyrics’ Twitter app, a Facebook, ‘Photo-tagging app’ and a Facebook, ‘Like to Watch’ video tab.

The cutting edge ‘Tweet The Lyrics’ app used Twitter’s API, enabling the fan to sign in to the App with their Twitter account and race to tweet a line of lyrics to win song badges for their profile pictures. Each day a new song from the album is available. The App publishes their chosen lyrics to their Twitter feed along with a trackable RW20 hashtag and album buy link.

The App saw a continuous growth in #rw20 tweets with 18,000 users participating during the campaign which ran daily for 8 weeks.  The photo-tagging app fully subscribed each day, peaking at 9,000 monthly active users and the Video tab saw 11,000  monthly unique visitors at the highest point.  Robbie’s album reached the number 1 spot in the UK album charts.

Paris Panda were the first UK digital marketing agency to implement Facebook’s new geo-location tool ‘Places’  into a music campaign.  James Blunt was the very first artist to use the new ‘Facebook Places’ to engage with his fans at a secret live show. On the week Facebook released the new technology in the UK, Paris Panda developed a mobile optimised App for fans to check-in at the secret gig and unlock an exclusive stream from the new album before release date.

As an extra reward for James Blunt’s fanbase, Paris Panda also created a ‘James Is Back’ Facebook tab.  The tab integrates a Soundcloud player and video for fans who have ‘Liked’ the fanpage.  It also promotes his new website and lets fans buy the new album.

Paris Panda has created a ‘Party’ application on Facebook to generate a buzz around McFly’s comeback single ‘Party Girl’.

The application enabled fans to create Mcfly parties and invite their Facebook friends. Fans were invited to plan their own parties by creating a place, time and poster to promote it. A video was featured from the band encouraging fans to upload photos of their parties to the app.  The best fan – photo won a private webchat with McFly.

The parties all took place before the official release of the single on 5th September. Whilst using this app, their fans were able to also pre-order the bands new single ‘Party Girl’ and join the mailing list.

This app saw old and new fans get involved with Mcfly via social media, generating an estimated 2 million impressions across Facebook newsfeeds.