Paris Panda has launched two App’s to promote The Beatles 1 re-mastered album release.   The Beatles 1 Fan Wall app, which has also been developed for iPad users, lets fans add their photos and comment on their favourite Beatles lyrics.

Fans can log in to the App using their Facebook or Twitter accounts, and post their position on the Wall to Friends and Followers.

Since launch, the app has welcomed 6,000 page views, 4,500 visits and just under 3,000 unique visitors.

Paris Panda has created an App as part of The Beatles 1 album campaign, that allows Facebook users to create a playlist featuring their favourite Beatles 1’s hits, and publish their very own Facebook Page to share with their Friends.

The My Beatles 1 Playlist app which has also been developed for use on the iPad,  has been designed to promote the newly re-mastered release of The Beatles 1 album.  Fans can listen to an album stream before creating and sharing their Playlist.  Friends are then able to Like and Comment on their selections.

The Beatles 1 Playlist page has received over 750,000 page views.  Over 300,000 fans have used the App to listen to the new album and almost 9,000 Playlists have been created.  The most popular Beatles tune is ‘Hey Jude’!

Visit My Beatles 1

Across the 15 day campaign, an album a day became available from Bryan’s back catalogue.  Users were encouraged to tag themselves if they had ever owned it in their collection. They could then engage in discussions about when they bought it and what their favourite tracks were. The user was invited to ‘Like’ the album, and spread the word through Facebook Share. The App encouraged users to engage with each album in a number of ways and generated a quarter of a million impressions through their news feeds.  This led to a 30% rise in Facebook fan numbers.

The cutting edge ‘Tweet The Lyrics’ app used Twitter’s API, enabling the fan to sign in to the App with their Twitter account and race to tweet a line of lyrics to win song badges for their profile pictures. Each day a new song from the album is available. The App publishes their chosen lyrics to their Twitter feed along with a trackable RW20 hashtag and album buy link.

The App saw a continuous growth in #rw20 tweets with 18,000 users participating during the campaign which ran daily for 8 weeks.  The photo-tagging app fully subscribed each day, peaking at 9,000 monthly active users and the Video tab saw 11,000  monthly unique visitors at the highest point.  Robbie’s album reached the number 1 spot in the UK album charts.

As an extra reward for James Blunt’s fanbase, Paris Panda also created a ‘James Is Back’ Facebook tab.  The tab integrates a Soundcloud player and video for fans who have ‘Liked’ the fanpage.  It also promotes his new website and lets fans buy the new album.

Paris Panda has created a ‘Party’ application on Facebook to generate a buzz around McFly’s comeback single ‘Party Girl’.

The application enabled fans to create Mcfly parties and invite their Facebook friends. Fans were invited to plan their own parties by creating a place, time and poster to promote it. A video was featured from the band encouraging fans to upload photos of their parties to the app.  The best fan – photo won a private webchat with McFly.

The parties all took place before the official release of the single on 5th September. Whilst using this app, their fans were able to also pre-order the bands new single ‘Party Girl’ and join the mailing list.

This app saw old and new fans get involved with Mcfly via social media, generating an estimated 2 million impressions across Facebook newsfeeds.

Who better than Grace to carry off such a feat? After some highly amusing research we crafted a new Facebook Application called Socially Sick, a phrase that a teacher once used to describe the school girl – Grace Mendoza.

We felt there was a definite calling for some outrageous, naughty behaviour amongst all the hugging, kissing, poking and general Facebook niceness. Spread the outrage here and find out how friends can ‘Lick’, ‘Pooh – pooh’, ‘Give the finger’ or ‘Howl’ at their mates as well as ‘Drag by the hair’, ‘Stand up’, ‘Dress down’ or ‘Slap’ each other in true Grace-like diva fashion.

As part of a wider campaign in support of the album release, ‘Hurricane’, her first in 20 years Paris Panda also delivered several eye catching online ads for placement across music and gay sites using artwork by none other than infamous street artist Banksy.

Grace Jones’ Hurricane went on sale on November 3rd and is followed by the EP release of ‘William’s Blood’ on December 8th, ‘William’s Blood’ is an 11 minute art piece produced by the much acclaimed Chris Cunningham. The award winning, music film and video director has previously won awards for Bjorks ‘All is full of Love‘ and directed Madonna’s ‘Frozen’ video.

Grace Jones' first release for 20 years, Hurricane, is out now on Wall Of Sound Records.