Paris Panda has just completed work as part of an integrated campaign for Norwegian songstress Ida Maria.
To promote her latest single release ‘Oh My God’ and forthcoming album ‘Fortress Around My Heart’, Paris Panda helped to send one lucky competition winner to Ida’s native Norway to see the singer perform live at the Barents music festival. With the possibility of also catching a glimpse of the magical northern lights!
Fans were informed of this exclusive opportunity via an ecard announcing the competition. From the ecard fans then linked to the competition micro site where they viewed the ‘Oh My God’ video and had to enter the missing word!
Paris Panda also designed the outdoor / billboard advertising and online banner adverts for both the single and album releases on the Google and MySpace networks.