As part of Robbie Williams’ social media strategy to promote his best of album, ‘In and Out of Consciousness’. Paris Panda delivered several campaigns to celebrate his twenty year pop career, including an inventive ‘Tweet The Lyrics’ Twitter app, a Facebook, ‘Photo-tagging app’ and a Facebook, ‘Like to Watch’ video tab.
The cutting edge ‘Tweet The Lyrics’ app used Twitter’s API, enabling the fan to sign in to the App with their Twitter account and race to tweet a line of lyrics to win song badges for their profile pictures. Each day a new song from the album is available. The App publishes their chosen lyrics to their Twitter feed along with a trackable RW20 hashtag and album buy link.
The App saw a continuous growth in #rw20 tweets with 18,000 users participating during the campaign which ran daily for 8 weeks. The photo-tagging app fully subscribed each day, peaking at 9,000 monthly active users and the Video tab saw 11,000 monthly unique visitors at the highest point. Robbie’s album reached the number 1 spot in the UK album charts.
Paris Panda has created a ‘Party’ application on Facebook to generate a buzz around McFly’s comeback single ‘Party Girl’.
The application enabled fans to create Mcfly parties and invite their Facebook friends. Fans were invited to plan their own parties by creating a place, time and poster to promote it. A video was featured from the band encouraging fans to upload photos of their parties to the app. The best fan – photo won a private webchat with McFly.
The parties all took place before the official release of the single on 5th September. Whilst using this app, their fans were able to also pre-order the bands new single ‘Party Girl’ and join the mailing list.
This app saw old and new fans get involved with Mcfly via social media, generating an estimated 2 million impressions across Facebook newsfeeds.
Paris Panda has designed and built a ground-breaking ‘Like to Listen’ album preview for fans of debut singer songwriter, Eliza Doolittle on Facebook.
New fans are presented with a teaser to ‘Like’ the Eliza Doolittle Facebook Page, and are then rewarded with access to listen to an exclusive album stream. Fans are able to Share the album stream to all of their Facebook friends and can also pre-order the album.
Artists are increasing their presence on Social Media platforms in innovative ways to engage with their fans and form long lasting relationships. Eliza who regularly gets involved with her Facebook following, reached number 2 in the itunes chart following the Facebook launch, just beaten to the number 1 slot by Eminem.
Listen now on Eliza Doolittle’s Facebook page.
Paris Panda has completed the brand identity and launched a website for Numodus, a new worldwide creative consultancy group.
Paris Panda worked closely with Numodus to create a fresh and contemporary look incorporating the Numodus approach to Plan, Act and Link. The brand identity evokes authenticity using a strong ethnic palette and striking pattern design, which has been rolled out across stationery materials, their mission document and online.
The website has been designed to be accessible all over the world, aimed at a wide audience from artists and producers in third world countries through to Governmental Institutions.
Visit numodus.com >
Founder Member Aileen Brindle said: “It looks absolutely fab, really polished, creative, perfect!! So thanks so much for all your hard work, we are delighted!!!”
New on-line www.aldeda.co.uk Paris Panda has completed a site refresh for Aldeda. The Executive coaching and consultancy firm which specialises in change management and career transition looked towards adopting a new look for a new age.
With lots of movement and restructuring taking place across organisations of late, forward thinking Aldeda required a fresher, modern and distinctive looking rebrand. The new identity has been rolled out across stationery materials and online with the new website being adaptable and flexible to accommodate change and updates.
Paris Panda’s creative director, Liz Worsley was delighted when asked to comment on the impacts and benefits of Social Networking on people in a creative role.
Liz drew upon the Socially Sick app, the Social Networking application Paris Panda brainstormed and delivered as part of Grace Jones’ comeback Hurricane campaign last year.
Read the piece here
