Paris Panda were the first UK digital marketing agency to implement Facebook’s new geo-location tool ‘Places’  into a music campaign.  James Blunt was the very first artist to use the new ‘Facebook Places’ to engage with his fans at a secret live show. On the week Facebook released the new technology in the UK, Paris Panda developed a mobile optimised App for fans to check-in at the secret gig and unlock an exclusive stream from the new album before release date.

As an extra reward for James Blunt’s fanbase, Paris Panda also created a ‘James Is Back’ Facebook tab.  The tab integrates a Soundcloud player and video for fans who have ‘Liked’ the fanpage.  It also promotes his new website and lets fans buy the new album.