Paris Panda were the first UK digital marketing agency to implement Facebook’s new geo-location tool ‘Places’ into a music campaign. James Blunt was the very first artist to use the new ‘Facebook Places’ to engage with his fans at a secret live show. On the week Facebook released the new technology in the UK, Paris Panda developed a mobile optimised App for fans to check-in at the secret gig and unlock an exclusive stream from the new album before release date.
As an extra reward for James Blunt’s fanbase, Paris Panda also created a ‘James Is Back’ Facebook tab. The tab integrates a Soundcloud player and video for fans who have ‘Liked’ the fanpage. It also promotes his new website and lets fans buy the new album.