As part of Roll Deep’s ‘Green Light’ single campaign, Paris Panda were asked to help boost fan numbers and create awareness via a Facebook campaign.
To drive up fan numbers and encourage sign ups, Paris Panda created a Facebook page where fans ‘liked’ in order to ‘listen’ to streamed content. Signing up to the mailing list through the tab, the user gains access to the exclusive mixtape as a digital download. Fans are also able to spread the message by ’sharing’ the tab with their Friends and can buy the single via the tab.
The single reached number 1.
New singer, songwriter Rumer has used Facebook to introduce herself and build up a loyal fan base. Paris Panda designed and built a bespoke tab for her new Facebook fan page that encourages users to ‘Like’ the page to watch the ‘Introducing Rumer’ video. They can also get a free download, buy her debut album, and share the page with their friends on Facebook. The floaty 60’s design echoes Rumer’s musical style which has seen fans come flocking including a request to go and sing for Burt Bacharach!
Paris Panda has designed and built a ground-breaking ‘Like to Listen’ album preview for fans of debut singer songwriter, Eliza Doolittle on Facebook.
New fans are presented with a teaser to ‘Like’ the Eliza Doolittle Facebook Page, and are then rewarded with access to listen to an exclusive album stream. Fans are able to Share the album stream to all of their Facebook friends and can also pre-order the album.
Artists are increasing their presence on Social Media platforms in innovative ways to engage with their fans and form long lasting relationships. Eliza who regularly gets involved with her Facebook following, reached number 2 in the itunes chart following the Facebook launch, just beaten to the number 1 slot by Eminem.
Listen now on Eliza Doolittle’s Facebook page.
Paris Panda has designed and built a new website for music festival, Live At Leeds.
With the line-up constantly growing, the new site incorporates a Content Management System and Blog to enable the Live At Leeds staff to keep it bang up to date. It also acts as a hub for the Live At Leeds community across social networks such as Facebook, Twitter and Flickr, making use of feeds and widgets to engage the LAL fans.
Digital music marketing specialists Paris Panda are thrilled to have been appointed to work on the project across the next 4 years to keep the site up to date with the latest online developments to help pull in the crowds. Live at Leeds will be taking place across various venues in Leeds from 30th April – 3rd May 2010.
Visit liveatleeds.com
