Paris Panda has designed and developed a new site for French singer-songwriter Yann Tiersen.

The site contains a blog for Yann to keep his fans updated, and is integrated with a Tumblr video feed, gig and ticket listings, as well as Facebook, Twitter and Flickr.

The site is easily skinable and has just been refreshed with artwork from Yann’s new album ‘Skyline’.

Visit yanntiersen.com

Paris Panda has launched two App’s to promote The Beatles 1 re-mastered album release.   The Beatles 1 Fan Wall app, which has also been developed for iPad users, lets fans add their photos and comment on their favourite Beatles lyrics.

Fans can log in to the App using their Facebook or Twitter accounts, and post their position on the Wall to Friends and Followers.

Since launch, the app has welcomed 6,000 page views, 4,500 visits and just under 3,000 unique visitors.

Paris Panda has created an App as part of The Beatles 1 album campaign, that allows Facebook users to create a playlist featuring their favourite Beatles 1’s hits, and publish their very own Facebook Page to share with their Friends.

The My Beatles 1 Playlist app which has also been developed for use on the iPad,  has been designed to promote the newly re-mastered release of The Beatles 1 album.  Fans can listen to an album stream before creating and sharing their Playlist.  Friends are then able to Like and Comment on their selections.

The Beatles 1 Playlist page has received over 750,000 page views.  Over 300,000 fans have used the App to listen to the new album and almost 9,000 Playlists have been created.  The most popular Beatles tune is ‘Hey Jude’!

Visit My Beatles 1

New label ‘Custom House Records’ appointed PP to promote their first ever ‘Custom House’ stage at Wireless Festival 2011.   Creating a Like – gated Facebook page, users were asked to like the fan page with the incentive, to receive a Free and exclusive Mixtape.  The campaign was also supported by Paris Panda with an online PR campaign.  Across the one week period 100 more fans were gained on Facebook and 80 more Twitter followers.

Custom House were the first to discover Tinie Tempah and are renowned for spotting new talent. The Mixtape showcases some of the best new artists including; Pro Dot, Smiler, Tenny Ten, Reece, Rebecca Closure, Lauren Loretto, Charlotte Rene, Time Takers, Kasha, Alex Thompson, Twissman, G FrSH, Shortston and Dazzler.

Visit Custom House Records on Facebook.

Bueno Vista Social Club legend, Omara Portuondo has launched a Facebook competition to increase her fan community and drive sales of her new album ‘Omara & Chucho’.  The new album sees her collaborate with much-revered cuban pianist and long-standing friend, Chucho Valdes.

Paris Panda designed and developed the Like-gated Facebook Page, which allows fans who have liked Omara Portuondo’s Page to enter a competition to win signed albums, DVDs and framed photographs.  Paris Panda all supported the Omara and Chucho release with an Online PR campaign.

After each gig, a new photo is added to the gallery the following day for fans to visit and search for their face in the crowd.  If they are lucky enough to spot themselves, they can tag their face to win signed copies of the album.

Integrating Social Media tools with live events is proving a great way of getting the fans talking about the Professor.   35,600 users have engaged with the app so far. The tour picks up again in February 2011.

To drive up fan numbers and encourage sign ups, Paris Panda created a Facebook page where fans ‘liked’ in order to ‘listen’ to streamed content.  Signing up to the mailing list through the tab, the user gains access to the exclusive mixtape as a digital download.  Fans are also able to spread the message by ’sharing’ the tab with their Friends and can buy the single via the tab.

The single reached number 1.

New fans are presented with a teaser to ‘Like’ the Eliza Doolittle Facebook Page, and are then rewarded with access to listen to an exclusive album stream.  Fans are able to Share the album stream to all of their Facebook friends and can also pre-order the album.

Artists are increasing their presence on Social Media platforms in innovative ways to engage with their fans and form long lasting relationships. Eliza who regularly gets involved with her Facebook following, reached number 2 in the itunes chart following the Facebook launch, just beaten to the number 1 slot by Eminem.

Listen now on Eliza Doolittle’s Facebook page.

As part of the Live At Leeds 2010 Unconference Paris Panda Director, Lisa Hibbert joined a panel of Bloggers, Labels, PR types and Managers to offer her advice and insights on how Social Media Marketing can help new artists build loyal fan bases.

Social Media platforms have changed the way artists interact with their fans, as well the role of Record Labels, Pluggers and PR companies. Technology has created a more democratic playing field where artists have more control than ever before in promoting their music. So how do potential break-through artists utilise Social Media platforms and the new technologies to their benefit? When artists collaborate with Social Media Marketing experts they can make the right noise in the right places and generate some great results. Today’s music consumers are demanding more value from an artist than a traditional CD or album download. Creative Social Media campaigns are a sure fire way to add value, increase loyalty, and ultimately lead to sales.