Paris Panda has designed and built a ground-breaking ‘Like to Listen’ album preview for fans of debut singer songwriter, Eliza Doolittle on Facebook.
New fans are presented with a teaser to ‘Like’ the Eliza Doolittle Facebook Page, and are then rewarded with access to listen to an exclusive album stream. Fans are able to Share the album stream to all of their Facebook friends and can also pre-order the album.
Artists are increasing their presence on Social Media platforms in innovative ways to engage with their fans and form long lasting relationships. Eliza who regularly gets involved with her Facebook following, reached number 2 in the itunes chart following the Facebook launch, just beaten to the number 1 slot by Eminem.
Listen now on Eliza Doolittle’s Facebook page.
As part of the Live At Leeds 2010 Unconference Paris Panda Director, Lisa Hibbert joined a panel of Bloggers, Labels, PR types and Managers to offer her advice and insights on how Social Media Marketing can help new artists build loyal fan bases.
Social Media platforms have changed the way artists interact with their fans, as well the role of Record Labels, Pluggers and PR companies. Technology has created a more democratic playing field where artists have more control than ever before in promoting their music. So how do potential break-through artists utilise Social Media platforms and the new technologies to their benefit? When artists collaborate with Social Media Marketing experts they can make the right noise in the right places and generate some great results. Today’s music consumers are demanding more value from an artist than a traditional CD or album download. Creative Social Media campaigns are a sure fire way to add value, increase loyalty, and ultimately lead to sales.
The music theme at Leeds Digital Week 2009 naturally meant that music marketing specialists Paris Panda had to get involved. In conjunction with Leeds Media, Paris Panda organised the round the table debate inviting special guest – 80’s Punk musician, Journalist and Goldblade singer John Robb to compere at the event.
With an audience of musicians, writers, record label managers and music consumers, Robb helped ignite debates on the impact of digital on music, the direction of digital music and the role web 2.0 can play in breaking new acts and reaching new markets.
We’re very pleased to announce a top rating on the Recommended Agency Register (RAR).
RAR provides invaluable support for clients and brand owners alike, teaming them up with the right agency. Research conducted by RAR saw several of our clients scoring our services highly in a RAR assessment. We were rated on customer satisfaction across account management, creativity, professionalism, strategic thinking and value for money. Only companies who score above the RAR threshold appear on the register. Well done us!
“ Hello, pleased to meet you. We are Paris Panda. We’re a brand new digital marketing agency specialising in the music, entertainment, leisure and the retail industries. We’re devoted to delivering all things digital.
Paris Panda is about infusing the old with the new. We merge traditional and trusted ways of working with new digital solutions and capabilities in an ever-evolving marketplace.
We believe in combining our experience in traditional design and marketing with our enthusiasm for emerging technologies. Passionate about what we do, we ensure we’re up to speed with the latest trends as we strive to challenge the norm and showcase the latest digital possibilities.
We understand that new online tools and technologies are only half the story. It’s how you use them that counts. That’s why we work in close partnership with our clients to identify not only their key objectives and outcomes but their user requirements too. This enables us to produce the creative, cutting-edge and results-orientated online campaigns that we’re all about!
Thank you for paying us a visit and please do come back again soon to see what we’ve been up to! ”
