As part of Roll Deep’s ‘Green Light’ single campaign, Paris Panda were asked to help boost fan numbers and create awareness via a Facebook campaign.
To drive up fan numbers and encourage sign ups, Paris Panda created a Facebook page where fans ‘liked’ in order to ‘listen’ to streamed content. Signing up to the mailing list through the tab, the user gains access to the exclusive mixtape as a digital download. Fans are also able to spread the message by ’sharing’ the tab with their Friends and can buy the single via the tab.
The single reached number 1.