Paris Panda has launched two App’s to promote The Beatles 1 re-mastered album release.   The Beatles 1 Fan Wall app, which has also been developed for iPad users, lets fans add their photos and comment on their favourite Beatles lyrics.

Fans can log in to the App using their Facebook or Twitter accounts, and post their position on the Wall to Friends and Followers.

Since launch, the app has welcomed 6,000 page views, 4,500 visits and just under 3,000 unique visitors.

Paris Panda has created an App as part of The Beatles 1 album campaign, that allows Facebook users to create a playlist featuring their favourite Beatles 1’s hits, and publish their very own Facebook Page to share with their Friends.

The My Beatles 1 Playlist app which has also been developed for use on the iPad,  has been designed to promote the newly re-mastered release of The Beatles 1 album.  Fans can listen to an album stream before creating and sharing their Playlist.  Friends are then able to Like and Comment on their selections.

The Beatles 1 Playlist page has received over 750,000 page views.  Over 300,000 fans have used the App to listen to the new album and almost 9,000 Playlists have been created.  The most popular Beatles tune is ‘Hey Jude’!

Visit My Beatles 1

After each gig, a new photo is added to the gallery the following day for fans to visit and search for their face in the crowd.  If they are lucky enough to spot themselves, they can tag their face to win signed copies of the album.

Integrating Social Media tools with live events is proving a great way of getting the fans talking about the Professor.   35,600 users have engaged with the app so far. The tour picks up again in February 2011.

Across the 15 day campaign, an album a day became available from Bryan’s back catalogue.  Users were encouraged to tag themselves if they had ever owned it in their collection. They could then engage in discussions about when they bought it and what their favourite tracks were. The user was invited to ‘Like’ the album, and spread the word through Facebook Share. The App encouraged users to engage with each album in a number of ways and generated a quarter of a million impressions through their news feeds.  This led to a 30% rise in Facebook fan numbers.

The cutting edge ‘Tweet The Lyrics’ app used Twitter’s API, enabling the fan to sign in to the App with their Twitter account and race to tweet a line of lyrics to win song badges for their profile pictures. Each day a new song from the album is available. The App publishes their chosen lyrics to their Twitter feed along with a trackable RW20 hashtag and album buy link.

The App saw a continuous growth in #rw20 tweets with 18,000 users participating during the campaign which ran daily for 8 weeks.  The photo-tagging app fully subscribed each day, peaking at 9,000 monthly active users and the Video tab saw 11,000  monthly unique visitors at the highest point.  Robbie’s album reached the number 1 spot in the UK album charts.

As an extra reward for James Blunt’s fanbase, Paris Panda also created a ‘James Is Back’ Facebook tab.  The tab integrates a Soundcloud player and video for fans who have ‘Liked’ the fanpage.  It also promotes his new website and lets fans buy the new album.

New fans are presented with a teaser to ‘Like’ the Eliza Doolittle Facebook Page, and are then rewarded with access to listen to an exclusive album stream.  Fans are able to Share the album stream to all of their Facebook friends and can also pre-order the album.

Artists are increasing their presence on Social Media platforms in innovative ways to engage with their fans and form long lasting relationships. Eliza who regularly gets involved with her Facebook following, reached number 2 in the itunes chart following the Facebook launch, just beaten to the number 1 slot by Eminem.

Listen now on Eliza Doolittle’s Facebook page.

As part of the Live At Leeds 2010 Unconference Paris Panda Director, Lisa Hibbert joined a panel of Bloggers, Labels, PR types and Managers to offer her advice and insights on how Social Media Marketing can help new artists build loyal fan bases.

Social Media platforms have changed the way artists interact with their fans, as well the role of Record Labels, Pluggers and PR companies. Technology has created a more democratic playing field where artists have more control than ever before in promoting their music. So how do potential break-through artists utilise Social Media platforms and the new technologies to their benefit? When artists collaborate with Social Media Marketing experts they can make the right noise in the right places and generate some great results. Today’s music consumers are demanding more value from an artist than a traditional CD or album download. Creative Social Media campaigns are a sure fire way to add value, increase loyalty, and ultimately lead to sales.

With the line-up constantly growing, the new site incorporates a Content Management System and Blog to enable the Live At Leeds staff to keep it bang up to date.  It also acts as a hub for the Live At Leeds community across social networks such as Facebook, Twitter and Flickr, making use of feeds and widgets to engage the LAL fans.

Digital music marketing specialists Paris Panda are thrilled to have been appointed to work on the project across the next 4 years to keep the site up to date with the latest online developments to help pull in the crowds. Live at Leeds will be taking place across various venues in Leeds from 30th April – 3rd May 2010.

Visit liveatleeds.com