To get Bryan Ferry fans talking about his new studio album ‘Olympia’, Paris Panda put together a Record Collectors Photo-tagging App for his Facebook fanpage.
Across the 15 day campaign, an album a day became available from Bryan’s back catalogue. Users were encouraged to tag themselves if they had ever owned it in their collection. They could then engage in discussions about when they bought it and what their favourite tracks were. The user was invited to ‘Like’ the album, and spread the word through Facebook Share. The App encouraged users to engage with each album in a number of ways and generated a quarter of a million impressions through their news feeds. This led to a 30% rise in Facebook fan numbers.
Paris Panda has created a ‘Party’ application on Facebook to generate a buzz around McFly’s comeback single ‘Party Girl’.
The application enabled fans to create Mcfly parties and invite their Facebook friends. Fans were invited to plan their own parties by creating a place, time and poster to promote it. A video was featured from the band encouraging fans to upload photos of their parties to the app. The best fan – photo won a private webchat with McFly.
The parties all took place before the official release of the single on 5th September. Whilst using this app, their fans were able to also pre-order the bands new single ‘Party Girl’ and join the mailing list.
This app saw old and new fans get involved with Mcfly via social media, generating an estimated 2 million impressions across Facebook newsfeeds.
As part of Roll Deep’s ‘Green Light’ single campaign, Paris Panda were asked to help boost fan numbers and create awareness via a Facebook campaign.
To drive up fan numbers and encourage sign ups, Paris Panda created a Facebook page where fans ‘liked’ in order to ‘listen’ to streamed content. Signing up to the mailing list through the tab, the user gains access to the exclusive mixtape as a digital download. Fans are also able to spread the message by ’sharing’ the tab with their Friends and can buy the single via the tab.
The single reached number 1.
New singer, songwriter Rumer has used Facebook to introduce herself and build up a loyal fan base. Paris Panda designed and built a bespoke tab for her new Facebook fan page that encourages users to ‘Like’ the page to watch the ‘Introducing Rumer’ video. They can also get a free download, buy her debut album, and share the page with their friends on Facebook. The floaty 60’s design echoes Rumer’s musical style which has seen fans come flocking including a request to go and sing for Burt Bacharach!
As part of the Live At Leeds 2010 Unconference Paris Panda Director, Lisa Hibbert joined a panel of Bloggers, Labels, PR types and Managers to offer her advice and insights on how Social Media Marketing can help new artists build loyal fan bases.
Social Media platforms have changed the way artists interact with their fans, as well the role of Record Labels, Pluggers and PR companies. Technology has created a more democratic playing field where artists have more control than ever before in promoting their music. So how do potential break-through artists utilise Social Media platforms and the new technologies to their benefit? When artists collaborate with Social Media Marketing experts they can make the right noise in the right places and generate some great results. Today’s music consumers are demanding more value from an artist than a traditional CD or album download. Creative Social Media campaigns are a sure fire way to add value, increase loyalty, and ultimately lead to sales.
Paris Panda’s creative director, Liz Worsley was delighted when asked to comment on the impacts and benefits of Social Networking on people in a creative role.
Liz drew upon the Socially Sick app, the Social Networking application Paris Panda brainstormed and delivered as part of Grace Jones’ comeback Hurricane campaign last year.
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