As part of the Live At Leeds 2010 Unconference Paris Panda Director, Lisa Hibbert joined a panel of Bloggers, Labels, PR types and Managers to offer her advice and insights on how Social Media Marketing can help new artists build loyal fan bases.
Social Media platforms have changed the way artists interact with their fans, as well the role of Record Labels, Pluggers and PR companies. Technology has created a more democratic playing field where artists have more control than ever before in promoting their music. So how do potential break-through artists utilise Social Media platforms and the new technologies to their benefit? When artists collaborate with Social Media Marketing experts they can make the right noise in the right places and generate some great results. Today’s music consumers are demanding more value from an artist than a traditional CD or album download. Creative Social Media campaigns are a sure fire way to add value, increase loyalty, and ultimately lead to sales.
Paris Panda’s creative director, Liz Worsley was delighted when asked to comment on the impacts and benefits of Social Networking on people in a creative role.
Liz drew upon the Socially Sick app, the Social Networking application Paris Panda brainstormed and delivered as part of Grace Jones’ comeback Hurricane campaign last year.
Read the piece here
When approached to brainstorm and create online concepts for the iconic singer and all round outrageous superstar Grace Jones, Paris Panda suggested that Grace should arrive on the Facebook scene and ruffle a few feathers!
Who better than Grace to carry off such a feat? After some highly amusing research we crafted a new Facebook Application called Socially Sick, a phrase that a teacher once used to describe the school girl – Grace Mendoza.
We felt there was a definite calling for some outrageous, naughty behaviour amongst all the hugging, kissing, poking and general Facebook niceness. Spread the outrage here and find out how friends can ‘Lick’, ‘Pooh – pooh’, ‘Give the finger’ or ‘Howl’ at their mates as well as ‘Drag by the hair’, ‘Stand up’, ‘Dress down’ or ‘Slap’ each other in true Grace-like diva fashion.
As part of a wider campaign in support of the album release, ‘Hurricane’, her first in 20 years Paris Panda also delivered several eye catching online ads for placement across music and gay sites using artwork by none other than infamous street artist Banksy.
Grace Jones’ Hurricane went on sale on November 3rd and is followed by the EP release of ‘William’s Blood’ on December 8th, ‘William’s Blood’ is an 11 minute art piece produced by the much acclaimed Chris Cunningham. The award winning, music film and video director has previously won awards for Bjorks ‘All is full of Love‘ and directed Madonna’s ‘Frozen’ video.
Grace Jones' first release for 20 years, Hurricane, is out now on Wall Of Sound Records.
